Here is a short excerpt from what Phil will be speaking about on the first day:
What do your customers actually really want?
After spending many years beating our heads together to try and work out how to get more sales, how to get more customers, how to make more money – we realised we were completely missing the point. One of the most powerful lessons we ever learned in our business was about how our customers actually think, how they make decisions and what causes them to choose you over a competitor. It actually has nothing to do with your products, your pricing, fluffy marketing or trying to “stand out from the crowd”. The truth is that the most amazing examples of success in the world have a common crucial element. Get ready for some shocking truths that we learned the hard way. We’re going to re-orient the way you think about what you do, what your customers actually want and how you can get the success you want in the future of the Photo Booth industry.
Plus: we conducted the largest Photo Booth customer research project to find out what matters most to your customers. The results are in and you will walk away with some incredible insights that may surprise you!